Cancer Research UK is an awareness and research charity in the United Kingdom. The charity raises funds to help beat cancer sooner while also providing valuable information to the public. Cancer Research UK came to Circulate in order to maximise the impact of a 24 Hour Set with DJ EZ. They asked us to create an appropriate digital strategy to make the campaign a talking point across the UK.
The goal for this campaign was to raise as much awareness and exposure for the Cancer Research UK campaign as possible. This in turn would further the cause of the charity and help raise valuable funding for their projects.
Planning / Strategy, Design, Social Media Management, Live Content
The overall campaign for the #DJEZ24HourSet including the Announcement and the 24 Hour Set combined generated over +70M impressions reaching 38,907,906 people (the equivalent of 59.87% of the UK’s population)
The campaign was streamed live over the full 24 hours, attracting worldwide attention. DJ EZ’s unique set quickly became a trending topic on social media sites including Twitter and Facebook. As a result, not just the set but the whole cause became one of the most popular subjects in the UK that weekend, causing discussion and raising support as well as being the second highest trend topic on Twitter. Over £60,000 was raised, all proceeds were donated to Cancer Research UK making this courageous event an international talking point.
