Kappa FuturFestival, held in Torino, Italy, has become one of the world’s premier electronic music festivals – uniting global icons like Diplo and Swedish House Mafia with underground trailblazers including Charlotte de Witte, Carl Cox, and Black Coffee. Since 2016, Circulate has been the driving force behind the festival’s digital growth, helping turn it into a benchmark for festival marketing and audience engagement worldwide.
The primary goal of this project was to use the strengths of various digital platforms in order to create a clear brand image for the festival, drive ticket sales and connect with new and existing audiences worldwide.
To do this, we aimed to keep paid media, close artist collaboration, and long-term community building as the core pillars and cornerstones of our 2025 campaign with Kappa FuturFestival.
Firstly, we plan, execute, and optimise full-funnel campaigns across Meta, Google, and TikTok – spanning awareness, engagement, conversion, and retargeting. We also worked with over 40 artist teams to plan, capture, and co-publish social content, ensuring maximum organic reach and real-time engagement through collab posts, IG takeovers, and performance reels. And finally, we activated high-performing UGC, launched platform-specific content series, and expanded owned audiences across TikTok, YouTube, and Instagram.
Through all this, we focus on showing how pushing the boundaries on house + techno is everything the well-tried festival stands for, and it goes without saying this is what we aim to highlight each year.
During Circulate’s time working with Kappa Futur Festival, it has become one of the fastest growing underground music festivals in the world.
In 2025, we were able to produce 25M+ impressions and 330K+ clicks across Meta, Google, and TikTok. This translated to 4.8M+ new TikTok followers, +5.4K on YouTube, and +77K on Instagram, all in 12 months.
During the festival, 40+ artists co-published collab content with Circulate. This translated to a CTR of 3.75% — outperforming industry benchmarks across all platforms.
By the end of the festival we obtained a 40x+ ROI — €50K media budget → €2.4M+ in attributed revenue.
