Dublin based singer Jazzy was always destined for big things. Her charming and humble personality matched with her silky soulful voice and catchy-beats was a recipe for stardom.
After signing with Universal records, Jazzy featured at some big-time festivals such as Longitude, Forbidden Fruit and Electric Picnic.
Our task was to elevate Jazzy’s presence to the next level by building a community with more frequent and consistent content.
Circulate’s main goal for this campaign was to establish Jazzy as an artist while teasing, promoting and sharing upcoming music. Doing this allows for growth and increased engagement for Jazzy’s loyal community.
In doing so, we were able to help make Jazzy Ireland’s most-streamed female artist of all time, and mould her into one of the fastest-growing international artists in the world.
Social Media Management, Media Buying, Planning/Strategy, Creative Concepts, Digital Advertising
Over the initial six months of collaboration, our results rank Jazzy as one of the fastest growing artists on the Universal Music roster, significantly elevating her presence in the digital sphere.
Jazzy’s digital following experienced remarkable growth, with followers increasing by 1000-7000% across all platforms. TikTok saw a staggering gain of 145,000 followers Instagram gained 93,000 followers and SoundCloud an increase of 6,500 followers.
As a result, Jazzy’s music went through the roof gaining an average monthly listenership of 6 million people, and generating +109M streams for her song ‘Somedays’. This led to her winning the Best Dance Track Brit Award and two Choice Music Prizes.
To top things off, in May 2023, Jazzy was the first female artist to hit No.1 in Ireland in 14 years.
