Held in the vibrant city of Torino, in one of the most fascinating venues with an extremely consistent line up, Kappa Futur Festival has been established as one of Europe’s premiere electronic music festivals. The Circulate team were invited to create a digital and social media campaign to increase brand awareness and expand their worldwide audience.
The primary goal of this project was to use the strengths of various digital platforms in order to create a clear brand image for the festival, drive ticket sales and connect with new and existing audiences worldwide.
Circulate has been working closely with Kappa Futur Festival since 2015 across the festival’s entire digital campaign. From strategy and planning to creative development and execution, pushing the boundaries on house + techno is everything the well-tried festival stands for, so it goes without saying this is the highlight each year.
During Circulate’s time working with Kappa Futur Festival, it has become one of the fastest growing underground music festivals in the world.
YouTube was one of the main channels that highlighted the unmissable experiences of Kappa Futur Festival. Since then, we have reached 3,835,755 views.
In 2019, our most recent year working with the festival, we had a reach of 12,862,141, on average, every month on Facebook. Reaching more than 1 million people over this period, we had a growth of 20,000 new page likes, too.
On Instagram, we achieved 51,100 new followers in 2019, with an overall following now at 131,000.
