Gill Books appointed Circulate as their digital partner to launch their autumn ‘20 release schedule. With some of the most prominent names and titles in Ireland, this was a first for Gill as they steered from their traditional in-person launches towards a digital campaign launch. It was also a first for Circulate as we turned our campaign skills to a wholly different sector.
Circulate prompted Gill to deftly pivot their strategy to ensure successful releases for their diverse range of authors and releases. With a multi-platform digital campaign for each release, Circulate took on the challenge of bringing Gill’s catalogue to life, the perfect example of how real-world events can transform into digital and provide a new creative avenue for a particular industry.